Privacy Policy

Who we are

This website is operated by Guofu Capital Limited (the "firm", "we", "us", and "our"), a UK-based real estate finance and advisory business.

For privacy questions or data requests, contact us at info@guofucapitaluk.com.

Legal framework

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What data we collect

We only collect data you submit through our contact form:

• Name
• Company (optional)
• Email address
• Telephone number (optional)
• Area of interest (optional)
• Message content (optional)

Why we use your data

• To review and respond to your enquiry.
• To assess potential partnership, advisory, or transaction discussions.
• To keep a basic record of business communications.

Lawful bases (UK GDPR):

• Article 6(1)(b) — processing necessary to take steps at your request before entering into a contract.
• Article 6(1)(f) — legitimate interests in managing and responding to relevant business enquiries.

Cookies, analytics, and tracking

We do not use analytics cookies, advertising pixels, profiling tools, or other tracking technologies on this website. No cookie-consent banner is currently required because we do not set non-essential cookies.

How long we keep data

Enquiry data is retained only as long as reasonably necessary for follow-up and record-keeping, typically up to 12 months from last meaningful contact, unless a longer period is required for legal or regulatory reasons.

Sharing and transfers

We do not sell personal data. Data may be processed by service providers that host this website and form submissions (for example, hosting infrastructure), under appropriate contractual safeguards.

Where personal data is transferred outside the UK, we rely on appropriate safeguards required by UK data protection law.

Your rights

Under UK GDPR, you may have rights to:

• Access your personal data.
• Request correction of inaccurate data.
• Request erasure of data in certain circumstances.
• Restrict or object to processing in certain circumstances.
• Request portability where applicable.

To exercise rights, contact us at info@guofucapitaluk.com. You also have the right to complain to the UK Information Commissioner's Office (ICO): ico.org.uk.